Hi, I am @Frans. I am running the communication before and during Open Labs on the Circular City November 2016 in collaboration with the OSCEdays @BoST & Community. In this topic we layout and discuss the communication strategy. Want to help? Just post a comment or write me a message.
Important Communications Sub-Documents
- Communication Manual & Texts For (Social) Media
- List Of Addresses [LINK will be posted here]
- Facebook Event Page
- Graphic Design Download: IMG PNG.zip (1.9 MB)
#OVERVIEW: Planned Communication Activities
###1 st Circle: OSCE Participants & existing network
(START: 25th of October)
- Personal approach
- Newsletters (See timeline for Newsletters below)
- Set-Up of facebook event, activating facebook group, activating twitter
- Objective: get OSCEdays network active around Circular Cities
###2nd Circle: Potential participants, network & partners
(START: 31st of October)
- Activating broader network, DIF network, and possible participating organizations
- Personalized mailing with follow up
- Social media: Twitter, Facebook pages & groups
- Collaborative communications with DIF
- Local partnerships & network activating (by local participants)
- Objective: Get more awareness for OSCEdays in our broader networks; get more activities outside of OSCEdays network
(More detailed Info how this works and about progress made will be share here [LINK]/below)
###3rd Circle: Partner list: Possible future Media Partners, Sponsors
(START: 3rd of November)
- Personalized mailing to key partners
- Objective: partnerships for the future
(More detailed Info how this works and about progress made will be share here [LINK]/below)
###4th Circle: wider audience of professionals
(START: 3rd of November)
- Press events
- Send out a press release (focus on specialized blogs, newsletters and media (tech/maker/green), and local media)
- Objective: Creating media awareness
(More detailed Info how this works and about progress made will be shared here [LINK]/below)
#NEWSLETTER Timeline
###Newsletter #1
Sent Tuesday 25th of October 2016
###Newsletter #2
Tuesday 1st of November 2016
- Join the video event on the 7th of November!
- How to participate with your local event
- The three phases
- Video Tutorial
- News: First cities with local Actions: Berlin, Las Palmas, … (?).
- Facebook Event
Check & update the Newsletter #2 Draft
###Newsletter #3
Tuesday 8th of November 2016
- Recap of video event, link to video
- Time machine to 2050
- Map your city
Here is the NEWSLETTER #3 DRAFT
###Newsletter #4
Tuesday 15th of November 2016
- Recap of Action Ideas
- Stage 2 is On
The DRAFT Text for the Newsletter #4
###Newsletter #5
Tuesday 29th (TBD)
- Evaluation, What has happened
- Documentation of Actions