I am totally agree. Let us build things.
But to achieve this we need to work formally in weekly meetings with clear objetives.
I have one workshop proposal:
Targets in Steps:
1.- Deeply understand that the customers (and their needs) are the only reason why any company exist. We should define a list of 5 common needs (and its measurement parameter), that we would like to reach or improve in our markets.
(e.g. products with open recipe, high quality raw materials or ingredients with a ¨ fair ¨ price, circular design, with very low marketing expenses, companies that are sustainable social and ecological etc etc etc).
2.- Understand the current commercial dynamic where any company, and also any one that develop sustainable circular economy, has to spend too much efforts and resources in the selling process.
3.- Define mechanisms to make customers become visible to the potential companies that would be willing to adapt behaviors and processes to reach the needs defined in point 1.
4.- Define mechanisms that would allow the group of customers, with ¨specific needs¨, to grow, and better please their needs.
5.- Define mechanisms that would allow to really trust in the information we receive (measurable and comparable).
3 days before every weekly working meeting we should choose some readings (papers etc), that would help us to operative each target.
In the meeting we would validate the main ideas and opportunities.
We go forward to build each target.
Who should Participate:
Of course is open, but most likely people who understand economic, business, and really want to be responsible of the society that are enabling because of the money that they are giving every time that they buy.
If you would like to work on this, please let me know