I would like to work on ideas how we can create alternative concepts to contemporary fashion system. i would like to come in touch with not only fashion professionals but mostly with fashion consumers to get to know from their perspective what do they wish and expect from cloths.
For an example: How much do they like to be involved in the process of making clothes?
Today clothes making is completely outsourced and the consumer receive the ready-made product.
By starting to work on ideas from consumers point of view i want the consumers to be involved and to take on responsibility for the cloths they want to wear.
Lets start BRAINSTORMING
To get a reacher volume of brainstorming
producer can stand for all participants in the process of making cloths.
Fabricmaker, Fabricdyer, Clothmaker, Retailor and there are many more participants we can look at and ask how we want to be involved, what do we espect by getting our cloths.
To get started with brainstorming i have found this inspiring video of Mathilda Tham, design academic and futurist.