I thought it to be for the latter. Just hobbyists and tinkerers. I think for organisations there are enough resources around on the topic.
The idea came when we discovered the OSCEdays Berlin will happen at the same time as Maker Faire Berlin. How to combine the two events - create synergies between them. Just a poster … made for hobbyists, who enjoy making in their free time. In the past decades there was a lot of debate about the ‘political’ or ‘economically’ power of ‘makers’. But if you go to a Maker Faire you see nothing of this. These are mostly just people having a hobby, just playing. It is a well working consumer-thing, perfectly fitting capitalism and linear economy. So the poster should be something easy and fun and inspiring just putting circular making on their radar without trying to force them… to save the world or something.
If the poster is done and well designed it could hang on the wall of fablabs and maker spaces. Just some “background” noise that might inspire a search or idea here and there.